{"id":5331,"date":"2025-03-21T07:06:45","date_gmt":"2025-03-21T06:06:45","guid":{"rendered":"https:\/\/svetmuzu.cz\/?p=5331"},"modified":"2025-03-21T07:09:04","modified_gmt":"2025-03-21T06:09:04","slug":"puma-meni-pravidla-hry-s-novou-brandovou-kampani-go-wild","status":"publish","type":"post","link":"https:\/\/svetmuzu.cz\/?p=5331","title":{"rendered":"PUMA M\u011aN\u00cd PRAVIDLA HRY S NOVOU BRANDOVOU KAMPAN\u00cd \u201eGO WILD\u201c"},"content":{"rendered":"\n

Praha 20. b\u0159ezna, 2025<\/strong> \u2013 sportovn\u00ed zna\u010dka PUMA p\u0159edstavuje svou dosud nejv\u011bt\u0161\u00ed glob\u00e1ln\u00ed kampa\u0148 \u2013 \u201eGo Wild\u201c<\/strong>. Ta p\u0159in\u00e1\u0161\u00ed novou \u00e9ru identity zna\u010dky a ukazuje b\u011b\u017ece v momentech, kdy se rozhodnou st\u00e1vaj\u00edc\u00ed situaci vym\u011bnit za pocit \u010dir\u00e9 radosti z pohybu. Kampa\u0148 oslavuje jedine\u010dnost ka\u017ed\u00e9ho b\u011b\u017ece a inspiruje hobby i profesion\u00e1ln\u00ed sportovce k tomu, aby v sob\u011b odhalili skrytou s\u00edlu a odemkli skryt\u00fd potenci\u00e1l.<\/p>\n\n\n\n

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PUMA u\u017e v\u00edce ne\u017e 75 let ne\u00fanavn\u011b posouv\u00e1 hranice sportu i kultury a jako p\u0159edn\u00ed sportovn\u00ed zna\u010dka v\u017edy vn\u00edmala sport jako cestu k sebevyj\u00e1d\u0159en\u00ed a radosti. S kampan\u00ed \u201eGo Wild\u201cp\u0159ich\u00e1z\u00ed s novou viz\u00ed \u2013 ukazuje, \u017ee sport nen\u00ed jen o fyzick\u00e9m v\u00fdkonu, ale tak\u00e9 o odvaze b\u00fdt s\u00e1m sebou. O tom otev\u0159\u00edt svou pravou podstatu \u2013 sv\u00e9 autentick\u00e9 j\u00e1 a objevit v sob\u011b s\u00edlu, kter\u00e1 je v ka\u017ed\u00e9m z n\u00e1s.<\/p>\n\n\n\n

\u201ePUMA byla v\u017edy domovem sportovc\u016f, kte\u0159\u00ed dos\u00e1hli sv\u00e9 velikosti t\u00edm, \u017ee z\u016fstali sami sebou a \u0161li vlastn\u00ed cestou k \u00fasp\u011bchu,\u201c <\/em>\u0159\u00edk\u00e1 Arne Freundt, CEO spole\u010dnosti PUMA<\/strong><\/em>. \u201eIkonick\u00e9 osobnosti minulosti i sou\u010dasnosti, jako Tommie Smith, Usain Bolt, Breanna Stewart nebo Neymar, dokonale zt\u011bles\u0148uj\u00ed jedine\u010dnou DNA zna\u010dky PUMA \u2013 sportovce s v\u00fdraznou osobnost\u00ed, kte\u0159\u00ed se neboj\u00ed sebevyj\u00e1d\u0159en\u00ed a projev\u016f opravdov\u00e9 radosti z ka\u017ed\u00e9ho \u00fasp\u011bchu. Na\u0161\u00ed druhou glob\u00e1ln\u00ed kampan\u00ed podnik\u00e1me dal\u0161\u00ed d\u016fle\u017eit\u00fd krok k pos\u00edlen\u00ed emocion\u00e1ln\u00edho a autentick\u00e9ho spojen\u00ed se z\u00e1kazn\u00edky na na\u0161\u00ed cest\u011b k zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce.\u201c<\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Nejde jen o oslavu \u0161pi\u010dkov\u00fdch v\u00fdkon\u016f \u2013 PUMA m\u00e1 z\u00e1m\u011br inspirovat jednotlivce k tomu, aby se skrze sport naplno uvolnili svou divokost a objevili svobodu. Zachycen\u00edm p\u0159irozen\u00e9ho instinktu, kter\u00fd v sob\u011b b\u011bhem v\u00fdkonu ka\u017ed\u00fd z n\u00e1s c\u00edt\u00ed, posiluje PUMA svou glob\u00e1ln\u00ed p\u0159\u00edtomnost a buduje hlub\u0161\u00ed a smyslupln\u011bj\u0161\u00ed spojen\u00ed se sv\u00fdmi fanou\u0161ky.<\/p>\n\n\n\n

\u201eNov\u00e1 kampa\u0148 p\u0159in\u00e1\u0161\u00ed sv\u011b\u017e\u00ed pohled na sport a otev\u00edr\u00e1 novou kapitolu PUMA \u2013 v souladu s o\u010dek\u00e1v\u00e1n\u00edm mlad\u00e9 generace, ale z\u00e1rove\u0148 pevn\u011b zakotvenou v historii na\u0161\u00ed zna\u010dky. V dob\u011b soci\u00e1ln\u00edch s\u00edt\u00ed a \u201ameme\u2018 kultury chceme inspirovat jak profesion\u00e1ln\u00ed atlety, tak sportovn\u00ed nad\u0161ence, aby se pod\u00edvali do sv\u00e9ho nitra, objevili svou vlastn\u00ed v\u00fdjime\u010dnost a na\u0161li odvahu b\u00fdt sami sebou,\u201c <\/em>\u0159\u00edk\u00e1 Richard Teyssier, Global VP Brand and Marketing at PUMA.<\/strong><\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Go Wild odstartuje kampa\u0148ov\u00fdm videem, kter\u00e9 vzd\u00e1v\u00e1 hold b\u011b\u017ec\u016fm a jejich cest\u011b k euforii z b\u011bhu \u2013 pocitu \u0161t\u011bst\u00ed, kter\u00fd se uvol\u0148uje b\u011bhem fyzick\u00e9 aktivity. Film reflektuje pozitivn\u00ed vn\u00edm\u00e1n\u00ed b\u011bhu a vych\u00e1z\u00ed z p\u0159esv\u011bd\u010den\u00ed, \u017ee nejv\u011bt\u0161\u00ed kouzlo b\u011bh\u00e1n\u00ed nast\u00e1v\u00e1 pr\u00e1v\u011b ve chv\u00edli, kdy je b\u011b\u017eec poh\u00e1n\u011bn pocitem \u0161t\u011bst\u00ed a radosti.<\/p>\n\n\n\n

Na rozd\u00edl od tradi\u010dn\u00edch sportovn\u00edch kampan\u00ed nestav\u00ed \u201eGo Wild\u201c do pop\u0159ed\u00ed slavn\u00e9 sportovce ani celebrity. M\u00edsto toho oslavuje ka\u017edodenn\u00ed b\u011b\u017ece \u2013 ty, kte\u0159\u00ed si p\u0159ivstanou, a za rozb\u0159esku b\u011bhaj\u00ed se sv\u00fdm psem, novope\u010den\u00e9 maminky, kter\u00e9 se vracej\u00ed k pohybu, nebo b\u011b\u017eeck\u00e9 komunity, je\u017e sd\u00edlej\u00ed svou pohybovou v\u00e1\u0161e\u0148. V\u0161ichni tito lid\u00e9 maj\u00ed jedno spole\u010dn\u00e9 \u2013 z\u016fst\u00e1vaj\u00ed v\u011brn\u00ed sami sob\u011b a b\u011b\u017e\u00ed za t\u00edm nejlep\u0161\u00edm, co jim b\u011bh m\u016f\u017ee nab\u00eddnout a to je \u010dist\u00e1 radost z pohybu.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Poselstv\u00ed kampan\u011b \u201eGo Wild\u201c, PUMA podpo\u0159\u00ed mno\u017estv\u00edm inspirativn\u00edho obsahu, kter\u00fd p\u0159ibl\u00ed\u017e\u00ed filozofii kampan\u011b, a to prost\u0159ednictv\u00edm p\u0159\u00edb\u011bh\u016f sv\u00fdch ikonick\u00fdch ambasador\u016f. Od Tommieho Smithe v roce 1968, p\u0159es Usaina Bolta v roce 2008 a\u017e po Mondo Duplantise v roce 2024. Sebevyj\u00e1d\u0159en\u00ed skrze sport bylo v\u017edy v srdci sportovc\u016f spojen\u00fdch se zna\u010dkou PUMA. To oni nejl\u00e9pe v\u011bd\u00ed, co znamen\u00e1 \u201eGo Wild\u201c \u2013 j\u00edt svou vlastn\u00ed cestou, bourat hranice a odemknout v sob\u011b sv\u016fj potenci\u00e1l.<\/p>\n\n\n\n

Glob\u00e1ln\u00ed kampa\u0148 \u201eGo Wild\u201c ofici\u00e1ln\u011b startuje 20. b\u0159ezna a bude pokra\u010dovat i v roce 2026, kdy se strategicky zam\u011b\u0159\u00ed na r\u016fzn\u00e9 sportovn\u00ed kategorie, v\u010detn\u011b basketbalu a fotbalu, a vyu\u017eije s\u00edlu nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch sportovn\u00edch ud\u00e1lost\u00ed.<\/p>\n\n\n\n

https:\/\/www.youtube.com\/watch?v=LaI7Ty0UeRk&ab_channel=PUMA<\/a><\/p>\n\n\n\n

Chcete se dozv\u011bd\u011bt v\u00edc? Nav\u0161tivte www.puma.com<\/a> nebo sledujte na\u0161i cestu na soci\u00e1ln\u00edch s\u00edt\u00edch @PUMA.<\/p>\n\n\n\n

Kontakt pro m\u00e9dia:<\/strong><\/p>\n\n\n\n

Laura Alluri, PR Manager, mobil: +420 730 169 567, e-mail: laura.alluri@bisonrose.cz<\/a>.<\/p>\n\n\n\n

PUMA<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

PUMA je jednou z p\u0159edn\u00edch sv\u011btov\u00fdch sportovn\u00edch spole\u010dnost\u00ed, kter\u00e1 navrhuje, vyv\u00edj\u00ed, prod\u00e1v\u00e1 a propaguje obuv, od\u011bvy a dopl\u0148ky. Ji\u017e v\u00edce ne\u017e 75 let PUMA ne\u00fanavn\u011b posouv\u00e1 sv\u011bt sportu a kultury vp\u0159ed vytv\u00e1\u0159en\u00edm rychl\u00fdch produkt\u016f pro ty nejrychlej\u0161\u00ed sportovce na planet\u011b. Zna\u010dka se zav\u00e1zala p\u0159edefinovat sport a sebevyj\u00e1d\u0159en\u00ed, inspirovat sportovce i z\u00e1kazn\u00edky k dosa\u017een\u00ed nejlep\u0161\u00edch v\u00fdkon\u016f, a to p\u0159i zachov\u00e1n\u00ed vlastn\u00ed autenticity. D\u00edky d\u016frazu na inovace, autenti\u010dnost a radost PUMA neust\u00e1le rozv\u00edj\u00ed oblast v\u00fdkonu i sportovn\u00edho stylu. PUMA nab\u00edz\u00ed lifestylov\u00e9 produkty inspirovan\u00e9 sportem s d\u016frazem na v\u00fdkon v takov\u00fdch kategori\u00edch, jako je fotbal, b\u011bh, fitness, basketbal, golf a motosport. D\u00edky \u0159ad\u011b vzru\u0161uj\u00edc\u00edch spoluprac\u00ed s renomovan\u00fdmi n\u00e1vrh\u00e1\u0159sk\u00fdmi zna\u010dkami ovliv\u0148uje a inspiruje nejen streetovou kulturu, ale i cel\u00fd m\u00f3dn\u00ed sv\u011bt. Skupina PUMA vlastn\u00ed zna\u010dky PUMA, Cobra Golf a stichd. Spole\u010dnost PUMA dod\u00e1v\u00e1 sv\u00e9 v\u00fdrobky do v\u00edce ne\u017e 120 st\u00e1t\u016f a zam\u011bstn\u00e1v\u00e1 celosv\u011btov\u011b v\u00edce ne\u017e 20 000 lid\u00ed. Sv\u00e9 \u00fast\u0159ed\u00ed m\u00e1 v n\u011bmeck\u00e9m Herzogenaurachu. V\u00edce informac\u00ed najdete na https:\/\/about.puma.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Praha 20. b\u0159ezna, 2025 \u2013 sportovn\u00ed zna\u010dka PUMA p\u0159edstavuje svou dosud nejv\u011bt\u0161\u00ed glob\u00e1ln\u00ed kampa\u0148 \u2013 \u201eGo Wild\u201c. Ta p\u0159in\u00e1\u0161\u00ed novou \u00e9ru identity zna\u010dky a ukazuje b\u011b\u017ece v momentech, kdy se rozhodnou st\u00e1vaj\u00edc\u00ed situaci vym\u011bnit za pocit \u010dir\u00e9 radosti z pohybu. Kampa\u0148 oslavuje jedine\u010dnost ka\u017ed\u00e9ho b\u011b\u017ece a inspiruje hobby i profesion\u00e1ln\u00ed sportovce k tomu, aby v […]<\/p>\n","protected":false},"author":101,"featured_media":5336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[271],"tags":[1058],"class_list":["post-5331","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sport","tag-puma"],"aioseo_notices":[],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/svetmuzu.cz\/index.php?rest_route=\/wp\/v2\/posts\/5331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/svetmuzu.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/svetmuzu.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/svetmuzu.cz\/index.php?rest_route=\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/svetmuzu.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5331"}],"version-history":[{"count":2,"href":"https:\/\/svetmuzu.cz\/index.php?rest_route=\/wp\/v2\/posts\/5331\/revisions"}],"predecessor-version":[{"id":5338,"href":"https:\/\/svetmuzu.cz\/index.php?rest_route=\/wp\/v2\/posts\/5331\/revisions\/5338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/svetmuzu.cz\/index.php?rest_route=\/wp\/v2\/media\/5336"}],"wp:attachment":[{"href":"https:\/\/svetmuzu.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/svetmuzu.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/svetmuzu.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}